Coca-Cola Corp. Internal/External Factors Essay -- essays research pap

INTROThere are many factors, internal as well as external that impact the planning federal agency of management within an organization, and Coca-Cola is no exception. More than a billion times every day, thirsty people around the world reach for Coca-Cola products for refreshment. Coca-Cola is the most frequent and biggest-selling soft drink in history, as well as the best-known product in the world. The Coca-Cola franchise covers a population of slightly 398 million people. Coca-Cola Enterprises employs approximately 72,000 people who operate 463 facilities, 54,000 vehicles and approximately 2.4 million vending machines, beverage dispensers and coolers.RAPID CHANGEThe Coca-Cola Company experienced a period of rapid change during the 1900 thru 1909 timeframe when the smart set experienced a period of rapid growth. This rapid growth was attributed to three pioneers sectioning off the country into territories and selling bottling rights to local entrepreneurs. Their combined effor ts attributed to advancements in bottling technology which improve efficiency and product quality. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were only open during hot-weather months when demand was high (Coca-Cola, 2004). During the 1920s and 1930s Coca-Cola began its international elaborateness led by Robert W. Woodruff, who was the Chief Executive Officer and Chairman of the Board. Coca-Cola plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy and South Africa. By the time World War II began, Coca-Cola was macrocosm bottled in 44 countries (Coca-Cola, 2004). These two different periods of time were when Coca-Cola experienced its most crucial rapid change due to bottling innovation and company expansion. GLOBALIZATION offset printing in the 1920s building their world-wide network, Coca-Cola is now the worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates an d syrups, used to produce nearly 400 beverage brands in over 200 countries (Coca-Cola, 2004). Competing globally is a difficult task due to the unpredictability of foreign markets (Bateman &Snell, 2003). Coca-Cola not only recognized the opportunity in the global market but was able to expand successfully. Canada and Panama were the start of their global market in 1906. Since then th... ...ve the responsibility to act in every site according to the highest standards of ethical conduct (Coca-Cola, 2004). Coca-Cola institutes that its employees are the representation of the ethical standards behind the product. Coca-Cola has had some challenges throughout its existence as a company (i.e. New light speed) and has felt the need to face each and every situation with Honesty and Integrity, believing that in order to remain valid and legit in the market place, a company must retain its ethical standards at all times. CONCLUSIONReferencesCoca-Cola Company. (2005). A Global Business. Retr ieved June 7, 2005,from http//www2.coca-cola/heritage/chronicle_global_business.html Coca-Cola Company. (2005).from http//www2coca-cola.com/company/at_work.htmlfrom http//www.2.coca-cola/com/our company/historybottling.htmlBateman, T.S. & Snell, S. A. 2003. Management The New agonistical Landscape, Sixth Edition. McGraw-Hill/Irwin, New York, NY.Source for Rapid Change http//www2.coca-cola.com/ourcompany/historybottling.html http//www2.coca-cola.com/contactus/faq/index.html